Kai Cenat : American Online streamer and YouTuber

Kai Cenat : American Online Streamer and YouTuber

Kai Cenat

Kai Carlo Cenat III known as Kai Cenat (/ˈk sɪˈnæt/ KY sih-NAT; born December 16, 2001) is an American online streamer and YouTuber who specializes in comedic live streams and videos. As of 2024, he is the fifth most-followed Twitch streamer with 13 million followers and most-subscribed Twitch streamer of all time, surpassing Ironmouse’s record during a November 2024 subathon. He was named “Streamer of the Year” at the 2022 and 2023 streamer awards.
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Kai Cenat
Kai Cenat : American Online streamer and YouTuber
Personal information
Born
Kai Carlo Cenat III

December 16, 2001 (age 22)

New York City, U.S.
Education State University of New York at Morrisville (dropped out)
Occupations
  • Twitch streamer
  • YouTuber
  • Rapper

Early life and education

Kai Cenat was born to parents from the Caribbean. His mother is from Trinidad and Tobago and his father is from Haiti. Cenat was raised by his mother along with his three other siblings, a twin sister named Kaiya, an older brother named Devonte, and a younger brother named Kaleel.

Cenat attended Frederick Douglass Academy for his secondary education. He graduated high school in 2019 and attended the State University of New York at Morrisville shortly after, to study business administration. He dropped out in 2020 after struggling to keep up with both schoolwork and content creation.

Kai Cenat : American Online streamer and YouTuber

Career

2018–2021: Early career

Cenat uploaded his first YouTube video on January 13, 2018, and began making videos surrounding pranks and challenges. He joined the YouTube group AMP after being discovered by fellow Bronx-born YouTuber Fanum. He started regularly appearing in the channel’s videos. He began streaming on Twitch in February 2021 after migrating from YouTube, broadcasting gaming and reaction content.

2022: Initial popularity

In 2022, Cenat began including celebrity guests on his streams, including Bobby Shmurda in April, Lil Baby in October, and 21 Savage in November, who helped him receive his highest viewership at the time with 283,245 concurrent viewers at its peak.

On May 8, 2022, Cenat released his debut single “Bustdown Rollie Avalanche” with NLE Choppa. Cenat had an acting role in the trailer for Polo G’s June 2022 single “Distraction”.

In October 2022, Cenat was nominated for the 12th Streamy Awards in the “Streamer of the Year” and “Breakout Streamer” categories, winning the former in December. 

2023: Mafiathon and controversy

On January 31, 2023, Cenat began a month-long subathon, titled Mafiathon, which featured guests such as NLE Choppa and Skai Jackson. On February 28, 2023, he became the most-subscribed Twitch streamer of all time at the time, reaching 306,621 subscribers at its peak. His record lasted until September 2024, when it was broken by Ironmouse.

In March 2023, Cenat was reported to be making approximately $23,280 per month from his sleep streams, resulting in an annual income of $285,480. According to Streams Charts, his sleeping broadcasts have amassed over 5.6 million hours watched, showcasing the significant viewer engagement during these streams. On March 11, 2023, Cenat won “Streamer of the Year” at the 2023 Streamer Awards.

On April 17, 2023, Cenat was temporarily suspended on Twitch for reasons undisclosed, though he eventually returned, with him initially noting it as a permanent ban in error. In May 2023, Cenat announced a livestreamed show with IShowSpeed exclusively on Rumble, titled the Kai ‘N Speed Show.

In September 2023, Cenat was featured on the music video for Offset’s single “Fan” alongside Fanum. In the following month, he made his music video directorial debut with American rapper a Boogie wit da Hoodie. On December 14, 2023 Nicki Minaj appeared on Cenat’s stream which broke his previous peak viewership record by 40,000 resulting in 348,593 concurrent viewers.

2023 Union Square riot

On August 4, 2023, Cenat announced a giveaway of PlayStation 5 consoles and gift cards, in Union Square, Manhattan with Twitch streamer Fanum. Thousands of his followers appeared at the impromptu event, which soon spiraled out of control and devolved into a riot. The New York City Police Department (NYPD) mobilized forces in the area as a large group swarmed a Best Buy and other businesses in the area.

Cenat was arrested by the NYPD for inciting civil unrest; police also made 65 other arrests. He was later charged by the NYPD with first-degree rioting, inciting a riot, and unlawful assembly. Later in May 2024, Manhattan district attorney Alvin Bragg dropped charges against Cenat, Denzel Dennis, and Muktar Din, in exchange for an apology and US$57,000 in restitution.

2024–present: Continued growth, Mafiathon 2, and Max Major controversy

On February 8, 2024 during a livestream Cenat announced that he has officially partnered with Nike stating, “I would like to announce that we are officially a part of the Nike family”. He became the first streamer to get signed with the company. Later on February 17, 2024, Cenat won “Streamer of the Year” and “Best Just Chatting Streamer” at the 2024 Streamer Awards. He was also nominated for “Best Streamed Event” at the same ceremony.

Kai Cenat : American Online streamer and YouTuber

 On July 13, 2024, he appeared and participated in a MrBeast video titled “50 YouTubers Fight for $1,000,000”. In October 2024, McDonald’s announced that they had teamed up with Cenat to promote the launch of chicken Big Macs in the US.

On November 1, Cenat began his second month-long subathon, titled Mafiathon 2, with 20% of the proceeds made from subscriptions going towards building a school in Nigeria.

The subathon has featured numerous guests such as Lil Uzi Vert, Miranda Cosgrove, Snoop Dogg, Quavo, GloRilla, members of the cast from the Disney Channel sitcom Good Luck Charlie, Kodak Black, Denzel Curry, Serena Williams, Marshmello, the Jabbawockeez, Soulja Boy, Bill Nye, Andre Iguodala, Lil Dicky, Ibai Llanos, Benny Blanco, Chris Brown, Lizzo, SZA, Ludwig Ahgren, Lil Yachty, Travis Barker, Mark Rober, and Sexyy Red. On November 11, Cenat reclaimed the record of being the most-subscribed Twitch streamer.

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 On November 22, Cenat became the first Twitch streamer to reach half a million subs. On November 26, Cenat drew major backlash after showing magician Max Major hanging himself as a stunt on his stream. Cenat claims that Major had lied to him and his production team on the details behind the stunt and Major refused to return to the stream to explain himself.

Cultural impact

Cenat is credited with popularizing viral internet slang words such as rizz, which is derived from “charisma” and defined as “style, charm, or attractiveness”; and gyat, a permutation of “Goddamn” that is used in reference to a person with prominent buttocks. Oxford University Press named Rizz its word of the year for 2023, and Gyat was nominated for the American Dialect Society’s 2023 Word of The Year.

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